Experia Water is a fictional product designed for Research & Development(s), an expanded reading experience currently in development that includes several lines of real world artifacts.
Each bottle contains a player call to action, asking them to participate as memory donors, including a handcrafted acrylic artifact called a Memory Drill. Upon visiting the Experia Water website on their mobile phone, they will begin a location based story that takes them to appropriate locales in their area. At the end of their journey, they are given an exclusive piece of the Research and Development(s) story – a clue to an overarching mission.
Demo bottles of Experia, including a demo experience, were given to attendees during Storyworld Conference 2011.