Fake quackery for an immersive experience

Mistiq is a fictional new age product developed as part of Research & Development(s), an expanded reading experience. An amazing innovation, Mistiq blends color and aroma therapy in the form of a olfactory enhanced narrow band light emitting rod – in other words, a scented glow stick. Inside, players will find instructions for a party game played with the Mistiq sticks, and if their game is documented, they receive an exclusive piece of the Research and Development(s) story – a clue to an overarching mission. Prototype packages of Mistiq were given to attendees at South by Southwest Interactive 2011.